In July 2018, we relaunched our collection of coffees in a brand new packaging – with a fresh new philosophy. Most specialty coffee is classified by its country of origin and farm. By contrast, our new philosophy focuses on the taste profile – just like wine. If a farmer from one country has a disappointing harvest, we can replace it, keep the same taste profile ánd most important: still guarantee the high level of quality customer expects.
“Our new philosophy allows us the flexibility to always use the highest-quality coffee beans for our year-round selection – and discover gems along the way for our Special coffees." – Menno Simons
Our new collection consists of seven coffees available all year round – Bombita, Easy Rider, Gusto, Soulmate, Ethiopia, The Blend and Decaf – augmented by limited-edition Specials. Ethiopia is the only product that focuses on the country of origin – a homage to the birthplace of the Coffea Arabica plant.
Our packaging makeover was carried out by Berlin-based design studio Monomark. Inspired by the Ethiopian landscape, the packaging is kept deliberately minimal so the focus remains firmly on the taste profile – described on each coffee in three words. The year-round coffees are coloured green, illustrating Bocca’s respect for nature; the Specials are the red of the Ethiopian soil. Customers can scan the QR-code on the packaging with their phones to find out the details and story behind each.
"Our work is never done. It’s a lifelong pursuit of perfection through continuous innovation."
In our new line-up, each coffee has its own perfect roast. This means no difference between filter and espresso, but each coffee is roasted specifically to fit that bean best.